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Vitamin Enriched Face Base Moisturizer & Primer

Hydrating moisturizer & makeup primer

Hydrating moisturizer & makeup primer

Spend $85+ and get a free Crushed Lip Set ($50 value). Use code: crush at checkout.

What it is
Skincare made for makeup. Our bestselling hydrating primer instantly nourishes, plumps, and preps skin to improve the look of foundation. It's full makeup prep in one step, blending the performance of a makeup primer with the cushion of a moisturizer.
TOP REVIEWS

"This is THE BEST for dry skin! This makes my skin look very hydrated and makes my makeup last longer."

Steph123
From New York

"If I had to use one thing on my face this would be it. It goes on easily and the smell is fresh! My face feels great during the day."

Jaynine
From PA

"This is a high-quality product worth trying for those who want the skincare benefits and a smooth base for makeup. The texture and scent are also lovely."

Cassie
From New York

"My go-to pre-foundation moisturizer over the past few years. My skin feels soft and ready for whatever the "next" layer is or isn't. Added bonus: smells good!"

Bobbi2
From Northern California

Before and After

AS SEEN ON TIKTOK

Get to know our bestselling Vitamin Enriched Face Base. Bobbi Brown Global Pro Artist @hollieoliviae shares all the reasons our multitasker is a must-have.

Hydrating moisturizer & makeup primer

$25.00
$25.00


Artistry 101: Vitamin Enriched Face Base

vitamin enriched face base
Vitamin Enriched Face Base

ORIGIN STORY

FROM BACKSTAGE SECRET TO BESTSELLER

Sometimes we end up with something that’s unexpected but better than we even imagined. While working to develop the perfect product to nourish skin, we experimented with formulas rich in Shea Butter, Hyaluronic Acid, Squalane, and a blend of vitamins.

The result was Vitamin Enriched Face Cream, and we soon started hearing rave reviews from makeup artists using it backstage as a primer. It worked beautifully to moisturize and plump skin for smooth makeup application, and that’s when we realized: we had created full makeup prep in one easy step. We renamed it Vitamin Enriched Face Base, and a bestseller was born.

LOOKS WE LOVE
@BOBBIBROWN
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Vitamin Enriched Face Base Moisturizer & Primer