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Vitamin Enriched Face Base Moisturizer & Primer

Hydrating moisturizer & makeup primer

Moisturizer

Hydrating moisturizer & makeup primer

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Up to 50% off holiday beauty. Shop now.

What it is
Skincare made for makeup. Our bestselling hydrating primer instantly nourishes, plumps, and preps skin to improve the look of foundation. It's full makeup prep in one step, blending the performance of a makeup primer with the cushion of a moisturizer.
Use it with
Vitamin Enriched Eye Cream & Primer
Vitamin Enriched Eye Cream & Primer
$65.00
Vitamin Enriched Skin Tinted Moisturizer SPF 15
Vitamin Enriched Skin Tinted Moisturizer SPF 15
18 shades
$48.00
Vitamin Enriched Smoothing Serum
Vitamin Enriched Smoothing Serum
$85.00
TOP REVIEWS

"This is THE BEST for dry skin! This makes my skin look very hydrated and makes my makeup last longer."

Steph123
From New York

"If I had to use one thing on my face this would be it. It goes on easily and the smell is fresh! My face feels great during the day."

Jaynine
From PA

"This is a high-quality product worth trying for those who want the skincare benefits and a smooth base for makeup. The texture and scent are also lovely."

Cassie
From New York

"My go-to pre-foundation moisturizer over the past few years. My skin feels soft and ready for whatever the "next" layer is or isn't. Added bonus: smells good!"

Bobbi2
From Northern California

Before and After
before and after of model with bare face vs bare face with bobbi brown vitamin enriched face base
before and after of model with bare face vs bare face with bobbi brown vitamin enriched face base
before and after of model with bare face vs bare face with bobbi brown vitamin enriched face base
before and after of model with bare face vs bare face with bobbi brown vitamin enriched face base
before and after of model with foundation only vs foundation and bobbi brown vitamin enriched face base
before and after of model with foundation only vs foundation and bobbi brown vitamin enriched face base
before and after of model with foundation only vs foundation and bobbi brown vitamin enriched face base
before and after of model with foundation only vs foundation and bobbi brown vitamin enriched face base

AS SEEN ON TIKTOK

Get to know our bestselling Vitamin Enriched Face Base. Bobbi Brown Global Pro Artist @hollieoliviae shares all the reasons our multitasker is a must-have.

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Best Seller
Vitamin Enriched Face Base Moisturizer & Primer Vitamin Enriched Face Base Moisturizer & Primer

Vitamin Enriched Face Base Moisturizer & Primer

Hydrating moisturizer & makeup primer

$25.00
$25.00
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Artistry 101: Vitamin Enriched Face Base

vitamin enriched face base
Vitamin Enriched Face Base

ORIGIN STORY

FROM BACKSTAGE SECRET TO BESTSELLER

Sometimes we end up with something that’s unexpected but better than we even imagined. While working to develop the perfect product to nourish skin, we experimented with formulas rich in Shea Butter, Hyaluronic Acid, Squalane, and a blend of vitamins.

The result was Vitamin Enriched Face Cream, and we soon started hearing rave reviews from makeup artists using it backstage as a primer. It worked beautifully to moisturize and plump skin for smooth makeup application, and that’s when we realized: we had created full makeup prep in one easy step. We renamed it Vitamin Enriched Face Base, and a bestseller was born.

LOOKS WE LOVE
@BOBBIBROWN
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NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*

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Vitamin Enriched Eye Cream & Primer Vitamin Enriched Eye Cream & Primer

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Palest pink bisque; corrects purple/blue/red discoloration under the eyes.
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Skin Long-Wear Weightless Foundation SPF 15 Skin Long-Wear Weightless Foundation SPF 15

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Last chance: 16-hour natural matte foundation

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Cool Espresso (C-116 / 10.25)
Cool darkest brown with neutral undertones; for the deepest skin.
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$39.90 $57.00
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Cool Espresso (C-116 / 10.25)
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Cool darkest brown with neutral undertones; for the deepest skin.
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YOUR QUESTIONS, ANSWERED
Learn more
WHAT ARE THE BENEFITS OF WEARING A PRIMER? 

Primer helps grip makeup and create a seamless canvas for application. It can also help improve the look of makeup. When you use Vitamin Enriched Face Base as your primer, you get the bonus of skin-plumping hydration.

WHEN SHOULD I USE A FACE PRIMER? 

Primers are formulated to help grip makeup for seamless makeup application and improve the look of foundation.

CAN I USE VITAMIN ENRICHED FACE BASE AS A MOISTURIZER? 

Yes, Vitamin Enriched Face Base was initially developed as a moisturizer. It was only after our artists noticed how it created a smooth and seamless canvas for makeup that it was renamed Vitamin Enriched Face Base.

DO I PUT MOISTURIZER ON BEFORE VITAMIN ENRICHED FACE BASE? 

If you have normal to oily skin, you don’t need to use another moisturizer before Vitamin Enriched Face Base. Our 2-in-1 moisturizer and primer combines the hydration of a moisturizer with the benefits of primer to help grip makeup and create a seamless base for application. If you have dry to very dry skin, you may want to apply a moisturizer beforehand for extra hydration.

DO I PUT MAKEUP PRIMER UNDER MY EYES? 

We recommend using Vitamin Enriched Eye Base on the delicate undereye area.

DOES SPF GO ON BEFORE OR AFTER PRIMER? 

SPF should be applied as the last step of your skincare regimen before makeup. Use it after applying Vitamin Enriched Face Base, our 2-in-1 moisturizer and primer. If you are using a separate moisturizer and primer, apply SPF after your moisturizer.

Vitamin Enriched Face Base Moisturizer & Primer
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